Don't You just hate the fact, that it's quite common these days, that you have to enter details about your country of origin and your birthday details whenever you have to enter the website of a company making whisky or the website of a distillery?
I sincerely thinking this is treating the customers like they are idiots. I also believe that the companies doing this is enforced so to by their lawyers.
Typical welcome screen from a distillery
Now whats happening here?? Anyone above the age of 9 (and I am possible offending most kids age 5-8 right now!!) is able to enter some more or less random numbers that will make you appear 18+ or 21+ or whatever is needed, depending on what country you are from.
So the only effects this page has, is
1. It annoys the majority of us thats old enough to drink, as we have to spend time entering these details whenever we enter sites.
2. Anyone not supposed to enter, might get some satisfaction beating the "authorities" or a laugh how stupid this is. I doubt a lot of youngsters are interested in malt whisky anyway
So these filters won't stop anyone not at legal age to gain access to your website. I don't think it has stopped even one teenager from breaking into their parents spirit cabinet and drinking their brains out...
So instead of treating customers like they are idiots, I think these companies should start doing things that has an effect or is more meaningful.
Support responsible drinking by
- Small banners with drinkaware.co.uk or similar seems sensible to me.
- Spittoons at festivals.
- At distillery visits the driver should get a sample offered as alternative, or just a wee container they can pour the dram in and take with them for later.
One great thing I have seen is what Diageo do at the Spirit of Speyside whiskyfestival. They sponsor minibusses and taxivouchers. A festival like this has some problems of logistics, and these sponsorwhips actually makes it quite cheap to get around, even over longer distances, so personally it's something I really appreciate. This actually does make it possible to get to most events quite easy without a designated driver.
So put the money where it matters, treat people like grown ups, and stop annoying me with those stupid formulars